Many are involved in e-commerce due to the proliferation of online shopping. Many people are selling or promoting products by opening a page on the top social media site Facebook. Like e-commerce, this is known as f-commerce. There are no less examples of becoming a successful entrepreneur by opening a Facebook page. At present there are about 300,000 Facebook page-based entrepreneurs in Bangladesh, half of whom are women. There are some strategies to be successful in creating Facebook pages, promoting products, selling products.
What is f-commerce or Facebook based business?
Selling any product or service online is called e-commerce business and selling service or product through Facebook is called f-commerce. To be successful in Facebook business, you need to add the right buyers or users to the page. Accordingly content planning and marketing strategy should be fixed.
How to Create a Facebook Page?
The first step to succeeding in business through Facebook is to create a professional quality business page by choosing the right category or category. Choose a name for this page that is relevant to your business. Create beautiful, aesthetic logos and cover photos. And write all the information correctly for the Facebook page.
There is a word called Facebook page optimization. It refers to the perfection of the page, so that customers can easily know the details about the business. Where there will be—
● Business address. Give its location by map.
● It is important to include business-related information in the about section. There should be a brief but effective description of the business.
● Give the phone number so that the customer can find out about your business in case of need. It is good to have a mention of what time the phone is available.
● Add WhatsApp number.
● It is better to add an e-mail address as well. So that anyone can send e-mail.
● Define the service or product category.
● Specify workday schedule.
● Enter the ‘Username’ of the Facebook page.
Planning and strategy
The basics of creating a Facebook page are known; but to be successful from the Facebook page, you need to determine the right plan and strategy.
How to increase page likes and followers?
● ‘Invite’ your friends and others on Facebook to like your page.
● Likes and followers of Facebook pages can be increased through Facebook ads. That is known as boosting.
● Create content on topics relevant to your business.
● Can do ‘influencer marketing’ through a known person or celebrity.
● Facebook page likes and followers can be increased by being active in various groups or communities related to your business or product.
● Page likes and followers can also be increased by giving prizes in quiz contests or gifts on special days.
What kind of post will you give?
- Generates images
2. Shares website address/images on Facebook
3. Creates videos
4. Facebook Live
Marketing strategy
A strong Facebook marketing strategy should always include unique and high-quality content. By creating original content that is relevant to your target audience, you can attract and engage more users, build brand loyalty, and increase your reach on the platform.
To be successful in Facebook page based business you need to create marketing strategy targeting your potential buyers or customers.
1. Set Facebook marketing goals. Because the first step in any marketing strategy is to set the right goals.
2. Identify who is visiting your Facebook page. The second step is to find out who your target audience is. After knowing where they live, how old they are, whether they are male or female, we need to create content for them.
3. If you want to quickly reach customers who are interested in your product or service, you should advertise on Facebook. For advertising or promotion, you can set the objectives, potential buyers, budget, timing etc. and run the campaign. It should always be monitored whether the campaign is being done properly or not.
4. Content can be created for a number of purposes. These are – increasing brand awareness, engagement, likes, comments, shares, sales, services etc.
5. Create different types of content. Create images, videos, facebook reels videos, facebook live, infographic content for potential buyers. The page should always be updated.
6. It is best to post when most of the Page’s followers are active. Facebook Page Analysis (Analysis) See what time of day or night your page users are active. Publishing content at the right time will yield better results. You can take advantage of Facebook’s schedule post feature to post at the right time.
7. When you post regularly, it will generate likes, comments, messages and questions about your products. Respond to users’ comments during that time. Contact users.
8. Analyzing competitor pages on Facebook is very important. This analysis can be done with Facebook’s ‘Ads Library’ tools.
9. The last step in the Facebook marketing strategy is to track and analyze the results. Here how many Facebook posts are reaching (reach), how much engagement is on the page, how the message is coming – how much all this is helping to achieve the goal, you have to see. And these data should be analyzed to find out where development is needed. You can use Meta Business Suite and Page Insight tools for this.
In summary, creating unique and high-quality content should be a cornerstone of any successful Facebook marketing strategy. By focusing on your audience’s needs and interests and regularly evaluating your content’s performance, you can build a strong presence on the platform and achieve your marketing goals.
FAQs
Q: What are the most important elements of a successful Facebook page?
Ans: Some of the most important elements of a successful Facebook page include having a clear and engaging profile picture and cover photo, regularly posting high-quality content that resonates with your audience, responding promptly to comments and messages, and leveraging Facebook’s features like groups and live video to further engage with your audience.
Q: How often should I post on my Facebook page?
Ans: The frequency of your Facebook posts depends on your audience and your content strategy. However, it is generally recommended to post at least once a day to keep your audience engaged and to stay top of mind. That being said, quality is more important than quantity, so don’t sacrifice quality for the sake of posting more frequently.
Q: How can I increase my Facebook page’s reach and engagement?
Ans: Some ways to increase your Facebook page’s reach and engagement include creating and sharing valuable content, engaging with your audience by responding to comments and messages, using Facebook ads to reach a wider audience, collaborating with other pages or influencers in your niche, and leveraging Facebook’s features like groups and live video.
Q: How can I measure the success of my Facebook page?
Ans: There are various metrics you can use to measure the success of your Facebook page, including the number of likes, comments, and shares on your posts, the number of followers and reach of your page, and the click-through rate and conversions of your Facebook ads. You can use Facebook Insights to track these metrics and gain insights into your audience and their behavior.
Q: How can I deal with negative comments or reviews on my Facebook page?
Ans: It’s important to respond to negative comments or reviews in a timely and professional manner. Acknowledge the issue and offer a solution or apology if necessary. However, if the comment or review is offensive or inappropriate, you can hide or delete it. Just be sure to follow Facebook’s community guidelines when moderating your page.
